An iconic snack brand of Philadelphia, this TastyKake rebrand mixes the familiar with the friendly. Using a similar color palette as the old branding, this rebrand includes a youthful and yummy new character: Tandy the TastyFace! The new identity modernizes the nostalgic brand, keeping brand loyalty consistent. The playful color palette and friendly patterns used throughout the new packaging distinguish it from competitors. Merchandise designed for this rebrand include snack packaging, social media/web graphics, point of purchase displays, and cooking accessories.