Welcome to Boombox: a fictional album production company inspired by the renaissance of physical CDs and albums brought along by the Korean pop music industry. Boombox’s primary focus is to distribute unique, experiential physical albums for Western artists, similar to those of Korean pop artists. The album includes collectible items such as exclusive photo cards, posters, and souvenirs, all in convenient box packaging. (Hence the name: Boombox.)
Boombox’s branding plays off of the name: bringing back something old and making it new. With muted but colorful tones, allusions to the chaotic, poster-filled walls of a teenager’s room, and a bold, italicized logo, Boombox brings back the nostalgia and excitement of buying a new album.